About Me
Husef Artigas
Digital Product Designer & UX Strategist
The works speaks, I just
make sure
it says the right thing
Husef Artigas
Artist. Builder. Strategist.
WEB
PROJECT
MANAGER
I bring clarity, consistency, and control
Hi, I’m Husef Artigas — a Digital Product Designer and UX Strategist. Since 2011, I’ve been helping brands build scalable, high-performing digital platforms. My strength comes from blending visual storytelling with business strategy and a deep knowledge of the web ecosystem from WordPress and hosting to front-end development and automation.
Rooted in the arts and refined through years of web experience, I create solutions that adapt, scale, and deliver real outcomes. Whether it’s custom templates or enterprise UX, I bring precision, clarity, and impact to every project.
Thoughtful answers
Q&A
To questions that matter
Carving Out the Brand’s True Form
My foundation is in fine art. Michelangelo quoted “I saw the angel in the marble and carved until I set him free.” Like him, I seek what’s already there and shape around it.
By defining the core brand first tone, values, and audience needs. Once that’s clear, I adapt it across platforms. The homepage sets the tone like a headline; every other touchpoint follows. Consistency keeps you grounded, creative innovation keeps your website brand growing.
What kind of risk are we talking about?
- Communication Risk → Without experience speaking with leadership, goals get lost in translation. I align strategy with clear, direct communication at every level.
- Risk of downtime → I build on reliable hosting, backups, and clean WordPress architecture, so sites don’t crash when they’re needed most.
- Risk of cost overruns → My UX strategy and project leadership keep scope, budgets, and schedules predictable.
- Risk of poor adoption → I design with real user needs in mind, so tools actually get used by teams and clients.
- Risk of wasted effort → By combining AI tools with experience, I ensure content, its narrative, architecture, and details stay aligned. The end goal is to eliminate missteps and deliver a polished, functional product.
- Operational Risk → Downtime, crashes, plugin conflicts → managed by your hosting, WordPress, cPanel, DNS expertise.
- Project Risk → Missed deadlines, cost overruns → I work to align and manage based on client structured process & prioritization.
- Adoption Risk → Tools that don’t get used.
- Quality Risk → Errors, rework, missteps, quality issues, sloppy details.
- Security Risk → Without SSL, security headers, updates, and backups, sites are exposed to breaches and data loss.
- Visibility Risk → Missing SSL, sitemaps, metadata, speed, accessibility → Without proper setup it block search engines from indexing, limiting reach and credibility.
Discovery
in Motion
The journey begins once the proposal is signed. We kick off with leadership, business development, the web lead, and me as the UX strategist. While the team dives into discovery, I listen closely for priorities and challenges.
After the kickoff, I align insights with business goals, tools, and strategy — giving the client a clear roadmap. From sitemap to Figma prototypes, they see progress and feel confident in the direction. That trust makes delivery smooth, focused, and impactful.
Art & Technology: Hybrid Mind
I combine a fine arts eye with technical depth. My background in painting and sculpture strengthens the visuals, while my experience in hosting, cPanel, DNS, and front-end ensures everything works reliably. I focus on AEC and CRE industries, aligning design with business goals to deliver websites that last — visually, technically, and strategically.
Engaged Clients,
Stronger Results
By keeping the end user at the center. Every award-winning site I’ve worked on was built with usability first.
The other key factor is client engagement when leadership or marketing teams are actively involved, the process runs smoother and the results stand out.
Custom, Never
Cookie-Cutter
I build reusable systems designed for real content, users, and growth. In Figma and Elementor, I create libraries of components typography, color, spacing, layouts, and templates then implement them in WordPress with Elementor and Crocoblock for full consistency.
Because I lead both design and development, I maintain continuity from interface to build. Whether solo or collaborating, I keep every element clear, responsive, and aligned to client goals.
The Weight
of High Stakes
Core Challenge:
Redesigning the website of a nationally ranked construction firm. A high-profile client where a misstep could risk both the relationship and our reputation.
During a redesign for a top-ranked construction firm, I faced high expectations and a tight launch window. Their key request was an interactive project map but the existing solution was clunky and off-brand.
I researched alternatives, integrated a better tool, and custom-designed it to match their site. I also trained their marketing team so they could manage updates themselves.
Meanwhile, I kept multiple projects moving by prioritizing daily tasks, staying transparent with clients, and managing scope carefully. The result: a successful launch, a thrilled client, and one of our strongest case studies.
Designing for
Real People
It means putting people first, not just making things look good, but making sure they work for the person using them.
In practice, I start by asking: Who’s it for? What do they need? What’s in their way? Those answers guide my wireframes, flows, and design decisions. It’s about listening, adjusting, and remembering there’s always a real person on the other side of the screen.
Measured by
Outcome
Rooted in values that guide me
-
• My Focus is My Discipline
Every project starts with focus. Slow down, pay attention, and give the work the care and detail it needs to be done right.
-
• The Impact I Aim For
It’s not just about finishing the work, it’s about making it meaningful. I aim to create outcomes that make a difference, build trust, and leave clients with something lasting and valuable.
-
• My Brand Over Time
Trust isn’t built overnight, it’s earned one project at a time by showing up, doing honest work, and delivering on what matters.
A Note That Keeps Me Grounded
This note sits on my desk, not as decoration, but as a reminder of what truly matters.
- Focus helps me do the work right.
- Impact makes the work matter.
- Brand is what people remember when I’m done.
It’s not just a note. It’s who I’m choosing to be, every day.
Every chapter built the next
Milestones
here’s how it happened
Drawing
Been drawing since I could hold a crayon.
Comic Books
Comics taught me how to express ideas visually.
80s-90s Movies
Inspired by the fun and magic of cinema
Art Institute of Phoenix
Completed my Bachelor's Degree in Computer Animation building a foundation in sculpting, animation, and digital painting using Photoshop and 3D tools. It was a turning point where my passion for drawing merged with modern creative technology.
Ottawa University
Completed my Teacher Education Program and spent time teaching young students the fundamentals of art, helping them explore creativity through drawing, color, and composition.
Cricket Wireless
Worked in customer service and sales at a corporate branch, where I developed strong communication and interpersonal skills.
Service Recognition
Honored with a Certificate of Recognition by Cricket Communications for five years of dedicated service
Creative Pivot
Felt stuck and disconnected from creative work. At the same time, I became aware of Arizona’s growing tech scene — from data centers to hosting, which sparked the decision to shift back toward design and digital creation.
Endurance International Group
My first role was in billing, then transitioned into web hosting, IT support, and sales, marking the first step on my journey to becoming a digital product designer.
EIG Industry Recognition
Completed Endurance Technical Training at Endurance International Group, equipping me with foundational skills in web hosting, customer support, and technical troubleshooting. This certification marks the start of my journey in the web design and digital product space.
Web Design Transition
Reached the summit promoted into web design, where I began blending technology, art, and user experience to build websites for small and mid-sized businesses.
Pandemic Shift
Department dissolved; faced major life reset.
Opportunity Pursued
Endurance International Group was acquired by Newfold Digital. I was offered a role in tech support but chose a different path taking the severance to pursue new opportunities and continue my journey in web design.
Small Giants
Leveled up! Working with multimillion-dollar AEC and CRE clients leading UX strategy build intelligent-scalable systems that evolve with business needs. merging visual storytelling with business strategy as both a designer and strategist.
SG Industry Recognition
Verified expertise in the Architecture, Engineering, and Construction (AEC) industry, earned after two years of contributions at Small Giants. This certification recognizes my commitment to delivering impactful design solutions tailored to industry-specific challenges.
UX Certified
Foundations of User Experience (UX) Design
Issued by Google (via Coursera)
This course provided a comprehensive introduction to UX design, focusing on human-centered design principles and foundational skills.
AZIMA Awards
Two AZIMA Awards – 2025
Value Award
End of Year Retreat
Husef Artigas
Small Giants 2025 Core Value Award – Creativity